Altura Group – Amazon SP-API Privacy & Data Use Policy
Last updated: 14 November 2025
Altura Group Ltd (“Altura Group”, “we”, “our”, “us”) provides Amazon consulting services supported by an internal analytics tool built using the Amazon Selling Partner API (“SP-API”). This policy outlines how we access, process, store, share, and protect Amazon Information in compliance with:
Amazon’s Acceptable Use Policy (AUP)
Amazon’s Data Protection Policy (DPP)
Amazon Services API Developer Agreement
GDPR and other applicable data protection laws
1. Information We Access
With explicit authorisation from the Selling Partner, we may retrieve the following categories of data depending on the roles granted:
Sales, advertising, business reports
Finance, settlements, reconciliations
Inventory and catalogue data
Order and fulfilment data (non-PII except where legally required)
Brand analytics and insights
Buyer-seller messaging data (if applicable)
We do not access or store information beyond what is required to provide agreed services.
2. Purpose of Use
Amazon Information is used solely to:
Deliver analytics insights to authorised Selling Partners
Improve operational efficiency and reporting
Help Selling Partners manage their Amazon accounts
Fulfil legally required business functions (e.g., VAT reporting, accounting)
We do not:
Sell data
Aggregate data across different clients
Use data for marketing
Provide data to competitors or external parties
Publish insights about Amazon’s business
This fully aligns with AUP sections 4.2–4.5.
3. Data Sharing
We only share Amazon Information with:
Authorised Users (the brand owner granting access)
Internal Altura Group personnel who require access to perform their job
Third-party infrastructure includes:
Cloudflare (network security/CDN)
Neon (via AWS) (database storage)
Vercel (hosting platform where transit may occur)
No other external parties receive Amazon Information.
All third parties meet or exceed our security standards in accordance with AUP 4.7.
Altura Group – Amazon SP-API Privacy & Data Use Policy
Last updated: 14 November 2025
Altura Group Ltd (“Altura Group”, “we”, “our”, “us”) provides Amazon consulting services supported by an internal analytics tool built using the Amazon Selling Partner API (“SP-API”). This policy outlines how we access, process, store, share, and protect Amazon Information in compliance with:
1. Information We Access
With explicit authorisation from the Selling Partner, we may retrieve the following categories of data depending on the roles granted:
We do not access or store information beyond what is required to provide agreed services.
2. Purpose of Use
Amazon Information is used solely to:
We do not:
This fully aligns with AUP sections 4.2–4.5.
3. Data Sharing
We only share Amazon Information with:
Third-party infrastructure includes:
No other external parties receive Amazon Information.
All third parties meet or exceed our security standards in accordance with AUP 4.7.
4. Security Controls
We maintain industry-standard security measures:
We never request Amazon portal usernames, passwords, or access keys directly from clients.
5. Data Retention & Deletion
We retain Amazon Information only for as long as necessary to deliver contracted services or meet legal obligations.
Upon termination of services or upon request, all stored Amazon Information is securely deleted in compliance with the DPP.
6. Authorized Users Rights
Selling Partners may request:
7. Contact Information
Altura Group Ltd
United Kingdom
Email: amazon@alturagroup.co.uk