Amazon SP-API Technology Integration

At Altura Group, our work with Amazon brands is supported by a proprietary internal analytics platform built using Amazon’s Selling Partner API (SP-API). This technology is not sold commercially. Instead, it forms part of the services we provide to authorised Amazon Selling Partners who have granted us permission to access their data.

Our integration adheres strictly to Amazon’s Acceptable Use Policy, Data Protection Policy, and Marketplace Developer Agreement.

What Our Application Does

Our SP-API–powered internal tool supports the following functions for authorised clients:

Advanced Analytics & Reporting

Enhanced views of Amazon Business Reports
Custom dashboards for advertising, sales, finance, and operations
Cross-dataset analysis to improve decision-making

Operational Insights

Inventory visibility across Amazon fulfilment channels
Listing quality and catalogue diagnostics
Real-time performance checks and alerts

Unified Decision-Making

Consolidated view of key business metrics
Faster analysis with fewer system switches
Actionable insights to improve performance and efficiency

This integration is designed to help brands operate more effectively on Amazon using accurate, consolidated data—without replacing or modifying any part of Amazon’s own systems.

Who Can Use This Application

Only Amazon Sellers and Vendors who:

Are existing clients of Altura Group,
Grant explicit, revocable authorisation via Amazon’s third-party permissions flow, and
Agree to our data handling terms.

We do not offer open sign-ups or public access.

Pricing

There is no separate charge for the application.

It is included as part of our Amazon services and is not available for independent purchase.

Third-Party Infrastructure

We use the following third-party services strictly for secure storage/transit of Amazon Information:

Cloudflare – network security & CDN
Neon (via AWS) – secure data storage
Vercel – hosting infrastructure where transit may occur

No Amazon data is shared with any external party for analysis, marketing, or commercial sale.

All usage complies with Amazon’s AUP section 4.6 and 4.7 regarding data sharing and third-party controls.

Security Practices

Data encrypted in transit (TLS)
Role-based access control
Strict credential storage
Incident response plan with required Amazon reporting
No manual sharing of Amazon portal data
All processing aligned with the Data Protection Policy

Full details can be found in our SP-API Privacy & Data Use Policy below.